[T-SQL] Index rebuild or reorganize , which one to use ?

Index Rebuild : This process drops the existing Index and Recreates the index.
USE AdventureWorks;
GO
ALTER INDEX ALL ON Production.Product REBUILD
GO

Index Reorganize : This process physically reorganizes the leaf nodes of the index.
USE AdventureWorks;
GO
ALTER INDEX ALL ON Production.Product REORGANIZE
GO

Recommendation: Index should be rebuild when index fragmentation is great than 40%. Index should be reorganized when index fragmentation is between 10% to 40%. Index rebuilding process uses more CPU and it locks the database resources. SQL Server development version and Enterprise version has option ONLINE, which can be turned on when Index is rebuilt. ONLINE option will keep index available during the rebuilding.

[T-SQL] Rebuild All Index with Fill Factor

DECLARE @TableName VARCHAR(255)
DECLARE @sql NVARCHAR(500)
DECLARE @fillfactor INT
SET @fillfactor = 80
DECLARE TableCursor CURSOR FOR
SELECT OBJECT_SCHEMA_NAME([object_id])+'.'+name AS TableName
FROM sys.tables
OPEN TableCursor
FETCH NEXT FROM TableCursor INTO @TableName
WHILE @@FETCH_STATUS = 0
BEGIN
SET @sql = 'ALTER INDEX ALL ON ' + @TableName + ' REBUILD WITH (FILLFACTOR = ' + CONVERT(VARCHAR(3),@fillfactor) + ')'
EXEC (@sql)
FETCH NEXT FROM TableCursor INTO @TableName
END
CLOSE TableCursor
DEALLOCATE TableCursor
GO